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Holly Roach
Williamsburg, Ky.- University of the Cumberlands has created a new program for students, family members of students, and faculty and staff to be able to receive discounts, coupons, and free offers from local retail stores and restaurants via texting.
On Monday evening, a text was sent out to cell phones throughout Cumberland’s campus. The text asked for a reply from individuals to either opt in by responding with “UC” or to opt out by responding with “Stop.”
On Monday evening, a text was sent out to cell phones throughout Cumberland’s campus. The text asked for a reply from individuals to either opt in by responding with “UC” or to opt out by responding with “Stop.”
“The discounts will be up to the individual businesses, and are designed to be short-term promotions that will be offered for a day or two only. It is possible that we may get offers from businesses in the London area, but it stands to reason that the closer the business is to campus, the more likely they are to participate,” said Steve Morris, vice president of business services.
An email was sent around to students and faculty around the Cumberland campus notifying them of the UC mobile text discounts. Creators brought about the option of whether or not individuals would not like to be on the invite list by emailing them back about not receiving a text.
After the text was sent out around campus, people were given the option to opt out of receiving any more texts by responding “stop” instead of “UC.”
“I chose to opt in the program because it offers discounts that can save me money since I am on a limited income as a student,” said senior Courtney Ward.
Within the past few years, Cumberland has chosen the option of using text messaging for other things on campus, such as the emergency notification system which warns students of dangerous weather or an emergency on campus.
University of the Cumberlands is a Liberal Arts institution associated with the Kentucky Baptist Convention. University of the Cumberlands is located in Williamsburg, Ky. and has over 3,300 students enrolled.
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